Every child has a story.
Each year, we invite customers and associates to donate to March of Dimes to protect moms and babies and help them get the support and care they need. In 2025, we raised nearly $5.4 million for this amazing organization, earning us the prestigious honor of being their No. 1 corporate partner for the tenth year in a row.
Since 1995, we’ve raised more than $100 million at the point of sale for March of Dimes thanks to the donations made by our generous customers and associates.
We’re proud to help support an organization that makes a world of difference to so many families — including our Publix family. Meet Jose and Jennifer’s son, Aaron.
Aaron’s story.
At her regular 22-week checkup, Jennifer found out Aaron’s story was starting a new chapter sooner than expected. She was 1 centimeter dilated and needed to be rushed to the hospital. She was placed on bed rest, and two and a half weeks later, Aaron was born, weighing just 1 pound, 15 ounces.
After Aaron was born.
He was on a ventilator and feeding tube for six weeks. After Aaron spent 18 weeks in the NICU, Jose and Jennifer were able to take him home with oxygen and other equipment, as well as multiple medications.
Today, off oxygen and all his medications, Aaron is thriving.
Thanks to March of Dimes and its partnership with their local hospital, Jose and Jennifer never lost hope, and Aaron is now a strong and happy 2-year-old boy.
The March of Dimes campaign was held in stores between August 15 and 24, 2025.